1. No Stripe products created
2. No paywall gating
3. Zero cases published
4. No university outreach
University students (20-26) targeting MBB/Big 4 consulting careers. At top 50 MBA programs. Pain: case interview prep is expensive ($300+/hr coaching).
University consulting clubs (primary), LinkedIn student groups, Reddit (r/consulting, r/MBA), campus ambassadors, professor partnerships.
Free 3 cases → student hits paywall → $19.99/mo unlocks unlimited. Key moment: after completing first case, show peer comparison on leaderboard.
| Stage | Trigger | Sales Action | Expected Rate |
|---|---|---|---|
| Visitor → Signup | Case preview CTA | None (self-serve) | 8-12% |
| Signup → Active | Completes first case | Welcome email + tips | 50% |
| Active → Hit Wall | 3rd case completed | Paywall with tier comparison | 70% |
| Hit Wall → Paid | Paywall shown | Email: "Unlock unlimited cases" | 20-30% |
| Student → Pro | 60 days + 20 cases done | In-app: mock interview demo | 15% |
Publish 10 high-quality consulting cases (MBB/Big 4). Create real Stripe products. Build paywall gating (3 free cases → upgrade).
Outreach to 20 university consulting clubs. Free access for club members for 2 weeks. Collect emails + feedback.
Free trial expires → paywall. Target: 20 subscribers × $19.99/mo = $400/mo + course sales to hit $2K Q1.